From email templates, device testing, to clear calls-to-action, and follow-up thank you’s, this checklist will be sure to help you make the best use of your email marketing through the lifetime of your year-end campaign. Think of this as your companion checklist to make sure your emails are effective, throughout each stage of your year-end campaign.
The checklist includes many sections, including:
- Pre-Campaign Checklist
- During-Campaign Checklist
- Launch Email checklist
- Progress email checklists and types
- Post-Campaign Checklist
- Follow up, thank you messages, and success metrics to track