Road Map Resources

Sharing Best Practices and Practical Next Steps

Resource

Creating a Layered Communications Strategy

Not every digital communications platform is created equal. The mechanics are different for each. This is why a layered communications strategy is essential to your marketing plan. We hope you use this guide as a companion when creating content for each of your communications platforms.

Resource

Five Nonprofit Marketing Misconceptions

An organization’s marketing strategy should be tested and developed over time. Misinformed misconceptions are often the main barrier to creativity and progress. Once these misconceptions are addressed, they can be re-tooled and reset to enhance your organization’s marketing. Download this guide today!

Resource

Google Ads Grant for Nonprofits

The Google Ads Grant program is more than free clicks. It’s in-kind advertising that has the potential to significantly multiply your impact. Use this guide to increase awareness, recruit volunteers, promote upcoming events and boost donations.

Resource

Intro to Google Analytics

Analyzing website data will help you make informed decisions when improving your online presence, launching new fundraising campaigns, and measuring engagement strategies. Understanding your website data will help you better understand your champions! Download this guide to learn the basics!

Webinar

Webinar: Your Website & Email Communications Strategy

In this webinar, you’ll learn the do’s and don’ts of utilizing your website and email platforms during any fundraising campaign.

Resource

Year-End Campaigns | Email Marketing Checklist

Your companion checklist to ensure that your organization’s email marketing strategy is ready before, during, and after your year-end campaign.

Resource

Year-End Campaigns | Website Strategy Checklist

Your companion checklist to ensure that your organization’s website is ready before, during, and after your year-end campaign.

Article

“10 Things I Learned From Donating to 100 Organizations”

Andy Jones, of Roundtree Agency, shares timely experience from what he learned after donating to 100 organizations online.

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